Technological Innovations

Socks are one part of our wardrobe which is not overly presented in fashion collections, despite the fact that they play an essential role in our comfort and, in this specific case, also in our health.
Marks & Spencer has developed and offers a range of anti-bacterial socks under the name of FRESH FEET which meet the strictest criteria placed on their quality and moreover are able to reduce the formation of the bacteria which cause unpleasant foot odours. They come with a special antibacterial treatment which does not leave from the material even after repeated washing, provided the washing instructions are adhered to. When testing the anti-bacterial effects, Marks & Spencer uses the method which most faithfully simulates the actual environment and conditions within an enclosed shoe. Independent testing has shown that bacterial activity is reduced by 99% thanks to the anti-bacterial treatment on the socks. The reduction in the bacterial activity also remained at 99% after the test socks were submitted to twenty regular washings. Thanks to the results of these tests, there is no doubt that the socks fulfil their purpose and that they adhere to the essence of our claim stated on the packaging or the tag of the FRESH FEET socks, i.e. that “FRESH FEET keep your feet fresh and odourless”.

In conclusion, it is also necessary to note that the anti-bacterial treatment does not have the slightest impact on the environment and that it is non-detrimental in all aspects. A further important property of all Marks & Spencer socks is their resistance to shrinkage and their colour and surface stability. Marks & Spencer socks undergo strict tests to show that they adhere to all of the regulations before they reach the customer. In the case of socks, we monitor the changes in their size after repeated washing on three-dimensional models of the foot which correspond to the average sizes of women’s and men’s feet.

Did you know?

• Our odour control Freshfeet socks are now better than ever with a new Sanitised® Silver finish. Known for its natural antibacterial properties, silver helps reduce the presence of bacteria that causes smelly odours, so your feet stay fresh with every step and it keeps working for the lifetime of the socks.
• Single-coloured and dark pairs of socks which are sold in packages with several pairs include a colour symbol on the inner side of the socks which enables their easy pairing after they have been washed.